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<channel>
	<title>Linh Ly</title>
	<link>https://linhly.com</link>
	<description>Linh Ly</description>
	<pubDate>Fri, 21 Apr 2023 13:53:09 +0000</pubDate>
	<generator>https://linhly.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Featured Projects</title>
				
		<link>https://linhly.com/Featured-Projects</link>

		<pubDate>Wed, 29 May 2019 19:07:20 +0000</pubDate>

		<dc:creator>Linh Ly</dc:creator>

		<guid isPermaLink="true">https://linhly.com/Featured-Projects</guid>

		<description>
	

	

IHSTDO UI / Design system

&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/bcc4a61a3b61449909c71a6318bb3b68c0712bae13138d94e8c9a8bd63c42033/thumbnails_IHSTDO.jpg" data-mid="43352385" border="0"  src="https://freight.cargo.site/w/1000/i/bcc4a61a3b61449909c71a6318bb3b68c0712bae13138d94e8c9a8bd63c42033/thumbnails_IHSTDO.jpg" /&#62;


Nivea Australia VD /&#38;nbsp;Art Direction 
&#60;img width="2920" height="1774" width_o="2920" height_o="1774" data-src="https://freight.cargo.site/t/original/i/27bb49f6566a07c26ad9bf9eb3e14a9675ecc9fc528a30c2c3088c7b5f6ad69f/Nivea-thumbnail.jpg" data-mid="177537507" border="0"  src="https://freight.cargo.site/w/1000/i/27bb49f6566a07c26ad9bf9eb3e14a9675ecc9fc528a30c2c3088c7b5f6ad69f/Nivea-thumbnail.jpg" /&#62;

Barclaycard UI Concepts
&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/43be7a5fc0ecc7426b7ebf5d25a45ee656bdf90c625f1cb9502bd30f2f9d97ac/thumbnails-PSD2.png" data-mid="43356995" border="0"  src="https://freight.cargo.site/w/1000/i/43be7a5fc0ecc7426b7ebf5d25a45ee656bdf90c625f1cb9502bd30f2f9d97ac/thumbnails-PSD2.png" /&#62;

Brunch App Brand identity / UX / Personal

&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/9e6a9afa8f9cce69d3888879e9cc2a553f16eae50c86d1f357ffc6994124f3b8/thumbnails-brunch.png" data-mid="43352228" border="0"  src="https://freight.cargo.site/w/1000/i/9e6a9afa8f9cce69d3888879e9cc2a553f16eae50c86d1f357ffc6994124f3b8/thumbnails-brunch.png" /&#62;



	
Clarion Housing UI/UX
&#60;img width="2920" height="1774" width_o="2920" height_o="1774" data-src="https://freight.cargo.site/t/original/i/3daa3f1e322e0d65de4dc11c2a6f3698b4b791d853e42455e2b7a1f649ec3df1/Calrion-thumbsnails.jpg" data-mid="176167997" border="0"  src="https://freight.cargo.site/w/1000/i/3daa3f1e322e0d65de4dc11c2a6f3698b4b791d853e42455e2b7a1f649ec3df1/Calrion-thumbsnails.jpg" /&#62;


Hotel Soho Brand Identity

&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/26ab03aea088f009db2de513d548b5283828ac019364de92ffb30a275aad88d3/thumbnails-hotelsoho.png" data-mid="43352235" border="0"  src="https://freight.cargo.site/w/1000/i/26ab03aea088f009db2de513d548b5283828ac019364de92ffb30a275aad88d3/thumbnails-hotelsoho.png" /&#62;

Boots - Beautiful You MVP UI
&#60;img width="2920" height="1774" width_o="2920" height_o="1774" data-src="https://freight.cargo.site/t/original/i/88a09a430593c96179f3a1a5f6722eba52de4b45f933dd858873a2509b5d08df/Boots-_0000_Thumnail.jpg" data-mid="174345407" border="0"  src="https://freight.cargo.site/w/1000/i/88a09a430593c96179f3a1a5f6722eba52de4b45f933dd858873a2509b5d08df/Boots-_0000_Thumnail.jpg" /&#62;
Feed My Sister Print / Publishing / Personal

&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/20aa2fc279618dfd636d10e5fbb0e0ad37f60b2b28b6e9d4a0fbec936afb0a3a/thumbnails-FMS.png" data-mid="43352230" border="0"  src="https://freight.cargo.site/w/1000/i/20aa2fc279618dfd636d10e5fbb0e0ad37f60b2b28b6e9d4a0fbec936afb0a3a/thumbnails-FMS.png" /&#62;
	Clarion Housing UI
Star Alliance &#38;nbsp;UI / Data visualisation 


&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/1e5ff55c048e27361dd528aa6730cf030724710b6bfca8d27d1bccd7b04768b6/thumbnails-star.png" data-mid="43352237" border="0"  src="https://freight.cargo.site/w/1000/i/1e5ff55c048e27361dd528aa6730cf030724710b6bfca8d27d1bccd7b04768b6/thumbnails-star.png" /&#62;SSE Digital Transformation UI / UX&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/82489464d70bb7827549c31422298b84773a14b74080d1c081253d55825ffce8/thumbnails-sse.png" data-mid="43352566" border="0"  src="https://freight.cargo.site/w/1000/i/82489464d70bb7827549c31422298b84773a14b74080d1c081253d55825ffce8/thumbnails-sse.png" /&#62;

Mission Zero 
Brand Expression / Personal

&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/6dee18e19dea97d6138ce0255e15aa7b4d7dea549962ef8dc08312f65162820a/thumbnails-MZ.png" data-mid="43352742" border="0"  src="https://freight.cargo.site/w/1000/i/6dee18e19dea97d6138ce0255e15aa7b4d7dea549962ef8dc08312f65162820a/thumbnails-MZ.png" /&#62;Nusa Kitchen Print / Marketing / Personal

&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/c5698b2cc4905191aefb557bb1c4daff94f0eb3e1223a2a937e7c332d02ec8af/thumbnails-nusa.png" data-mid="43352247" border="0"  src="https://freight.cargo.site/w/1000/i/c5698b2cc4905191aefb557bb1c4daff94f0eb3e1223a2a937e7c332d02ec8af/thumbnails-nusa.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Work Navigation</title>
				
		<link>https://linhly.com/Work-Navigation</link>

		<pubDate>Wed, 29 May 2019 19:07:21 +0000</pubDate>

		<dc:creator>Linh Ly</dc:creator>

		<guid isPermaLink="true">https://linhly.com/Work-Navigation</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>IHSTDO</title>
				
		<link>https://linhly.com/IHSTDO</link>

		<pubDate>Mon, 25 Feb 2019 15:00:11 +0000</pubDate>

		<dc:creator>Linh Ly</dc:creator>

		<guid isPermaLink="true">https://linhly.com/IHSTDO</guid>

		<description>︎ Index
	Next Page ︎

IHSTDOUI + design system
An update and redesign of existing web components for IHSTDO - a healthcare terminology database that’s accessible worldwide.




A breakdown of existing website modules were created which was then grouped. Using those groupings, allowed the classification of each module into atoms. 

A pattern library with guidelines was then created to assist developers on production.


&#60;img width="1183" height="1530" width_o="1183" height_o="1530" data-src="https://freight.cargo.site/t/original/i/93afd3a8199a2406657afa4c29031fdf34eb6928381719c48ac1fcb5828b40ad/IHSTDO-browser01.jpg" data-mid="36918166" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/93afd3a8199a2406657afa4c29031fdf34eb6928381719c48ac1fcb5828b40ad/IHSTDO-browser01.jpg" /&#62;
 &#60;img width="1183" height="1530" width_o="1183" height_o="1530" data-src="https://freight.cargo.site/t/original/i/4af8464408304b340fcec1830bc0790ae86e820ec7d90cf98923aa5c9dc6a02d/IHSTDO-browser02.jpg" data-mid="36918392" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/4af8464408304b340fcec1830bc0790ae86e820ec7d90cf98923aa5c9dc6a02d/IHSTDO-browser02.jpg" /&#62;

Component overview
&#60;img width="1920" height="1300" width_o="1920" height_o="1300" data-src="https://freight.cargo.site/t/original/i/afa6a9393a71a39ff0d928e76717450d80ee3a7df3b7e96f2e4f0f32b8187455/IHTSDO-01.jpg" data-mid="36252727" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/afa6a9393a71a39ff0d928e76717450d80ee3a7df3b7e96f2e4f0f32b8187455/IHTSDO-01.jpg" /&#62;&#60;img width="1920" height="1300" width_o="1920" height_o="1300" data-src="https://freight.cargo.site/t/original/i/c0c8ec3078f7bbde55c990c4791c4ef3c9c51002fb2b8480a55631a4400a64be/IHTSDO-02.jpg" data-mid="36252728" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/c0c8ec3078f7bbde55c990c4791c4ef3c9c51002fb2b8480a55631a4400a64be/IHTSDO-02.jpg" /&#62;&#60;img width="1920" height="1300" width_o="1920" height_o="1300" data-src="https://freight.cargo.site/t/original/i/eeda41b45f610d13593587aec4826eb498df7663f9ae9b05d5e930d2a762eee1/IHTSDO-03.jpg" data-mid="36252729" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/eeda41b45f610d13593587aec4826eb498df7663f9ae9b05d5e930d2a762eee1/IHTSDO-03.jpg" /&#62;
︎ Index
	Next Page ︎

</description>
		
	</item>
		
		
	<item>
		<title>Clarion Housing</title>
				
		<link>https://linhly.com/Clarion-Housing</link>

		<pubDate>Fri, 21 Apr 2023 13:53:09 +0000</pubDate>

		<dc:creator>Linh Ly</dc:creator>

		<guid isPermaLink="true">https://linhly.com/Clarion-Housing</guid>

		<description>︎ Index
	Next Page ︎

Clarion Housing Digital ExperienceUI/UX for RFP
Clarion Housing Group is the largest housing association in the UK with&#38;nbsp; properties across more than 170 local authorities. Clarion provides a home to over 350,000 people This project was a RFP response for the digital experience connecting tenants directly with the housing associations managing landlords. This response won the client.&#38;nbsp;
The digital experience includes: booking a repair, managing bills, making a complaint, community and events hub and rental assistance.&#38;nbsp;
&#60;img width="5840" height="3548" width_o="5840" height_o="3548" data-src="https://freight.cargo.site/t/original/i/7e85f27b455a8d031163573116247675aa6c73bdf5b36a2a122ebdcddf352b5d/Clarion-mobile.jpg" data-mid="176164590" border="0"  src="https://freight.cargo.site/w/1000/i/7e85f27b455a8d031163573116247675aa6c73bdf5b36a2a122ebdcddf352b5d/Clarion-mobile.jpg" /&#62;

Homepage - logged out
Tenants are provided with fact sheet information upfront about their tenancy rights and any supporting information they may require that will assist them on their rights .
 
&#38;nbsp;&#60;img width="2560" height="4356" width_o="2560" height_o="4356" data-src="https://freight.cargo.site/t/original/i/b0da595d1d2dbebd463a26d095fdd9595beac21bddd8446a6c8e7a16957e66ac/Home-L.jpg" data-mid="176165838" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/b0da595d1d2dbebd463a26d095fdd9595beac21bddd8446a6c8e7a16957e66ac/Home-L.jpg" /&#62;


Logged in #1Once registered and logged in, tenants can keep track of their rental payments, book repairs and make a complaint. This allows more transparency and direct contact with the landlord managing the housing, offering tenants more control.&#38;nbsp;
Personal development provides the option to utilise the platform to learn more about the housing sectors, providing job opportunities. The idea is to build a micro-community within residents. &#38;nbsp;
&#60;img width="2560" height="6002" width_o="2560" height_o="6002" data-src="https://freight.cargo.site/t/original/i/81c19f287853c52c6b8b04eb0964c07e7904f1b5e0021cfd56acaf78ddbbcfaa/Login-1.jpg" data-mid="176161120" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/81c19f287853c52c6b8b04eb0964c07e7904f1b5e0021cfd56acaf78ddbbcfaa/Login-1.jpg" /&#62;

Frequent site visits will provide financial breakdown on personal development. 
This will help residents budget, amend and allocate finances based on spending trends on rental outgoings, whilst providing educational support on areas that may be helpful based on interest. &#38;nbsp;
 
&#60;img width="5150" height="2532" width_o="5150" height_o="2532" data-src="https://freight.cargo.site/t/original/i/54aa1581b9ade737e83f0cad2b09924c34ae2ffed21f11ab1eff8089fb4f4b43/MyTenancy.jpg" data-mid="177415226" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/54aa1581b9ade737e83f0cad2b09924c34ae2ffed21f11ab1eff8089fb4f4b43/MyTenancy.jpg" /&#62;&#60;img width="2575" height="1473" width_o="2575" height_o="1473" data-src="https://freight.cargo.site/t/original/i/e367ad8ced6106947d018ae94d66ccb558d33d953581031884853e37c29f8d8c/Personal-Development.jpg" data-mid="176166754" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/e367ad8ced6106947d018ae94d66ccb558d33d953581031884853e37c29f8d8c/Personal-Development.jpg" /&#62;

︎ Index
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</description>
		
	</item>
		
		
	<item>
		<title>Star Alliance - US Exit</title>
				
		<link>https://linhly.com/Star-Alliance-US-Exit</link>

		<pubDate>Mon, 22 Jan 2018 22:27:09 +0000</pubDate>

		<dc:creator>Linh Ly</dc:creator>

		<guid isPermaLink="true">https://linhly.com/Star-Alliance-US-Exit</guid>

		<description>︎ Index
	Next Page ︎
	

Star Alliance - US ExitUI and data visualisation
Star Alliance is a global airline alliance where&#38;nbsp; travellers can enjoy rewards and benefits at particular airports.

Using data gathered, the output was to visually transform the information so travellers are aware of the US exit and alternative routes.
Working with Atomic London, this project was a microsite acknowledging the US Exit of Star Alliance. The purpose was to advise and assure travellers the US exit would not affect their membership and benefits.










&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/b249c4e5781dfb00ea58b53f68ba7e01d22220a2b8e05d8ab773948fa395b065/Star-pres-01.png" data-mid="9805958" border="0"  src="https://freight.cargo.site/w/1000/i/b249c4e5781dfb00ea58b53f68ba7e01d22220a2b8e05d8ab773948fa395b065/Star-pres-01.png" /&#62;&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/7d2e30ed6589741153820bd1971d896a31122d81851150088a7a34e773598634/Star-pres-02.png" data-mid="9804469" border="0"  src="https://freight.cargo.site/w/1000/i/7d2e30ed6589741153820bd1971d896a31122d81851150088a7a34e773598634/Star-pres-02.png" /&#62;&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/2685f6b478be6f01cdd119fcb229aed04ac4861ec0dee4da166abf26664ea3a7/Star-pres-03.png" data-mid="9804473" border="0"  src="https://freight.cargo.site/w/1000/i/2685f6b478be6f01cdd119fcb229aed04ac4861ec0dee4da166abf26664ea3a7/Star-pres-03.png" /&#62;&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/4e3e562c5e8c39b8d8f1682674c12c2c15ed58e64734e7e34af766874fcdf683/Star-pres-04.png" data-mid="9804788" border="0"  src="https://freight.cargo.site/w/1000/i/4e3e562c5e8c39b8d8f1682674c12c2c15ed58e64734e7e34af766874fcdf683/Star-pres-04.png" /&#62;&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/89bc374c49b0af76624156adb034b088c1794ee39fc2345879015f6e01b81e72/Star-pres-05.png" data-mid="9804789" border="0"  src="https://freight.cargo.site/w/1000/i/89bc374c49b0af76624156adb034b088c1794ee39fc2345879015f6e01b81e72/Star-pres-05.png" /&#62;

The microsite aims to communicate the expansion of connections of America and the rest of the world, whilst showing a timeline journey of selected US airlines joined Star Alliance.&#38;nbsp;


︎ Index
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	</item>
		
		
	<item>
		<title>Nivea Awards</title>
				
		<link>https://linhly.com/Nivea-Awards</link>

		<pubDate>Mon, 10 Apr 2017 16:35:34 +0000</pubDate>

		<dc:creator>Linh Ly</dc:creator>

		<guid isPermaLink="true">https://linhly.com/Nivea-Awards</guid>

		<description>︎ Index
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Nivea Awards MicrositeVisual design, art direction, marketing

Inspired by fashion and beauty editorials, the microsite promotes the NIVEA best sellers, giving them the limelight, showcasing the top products as voted by consumers.&#38;nbsp; The direction was to bring print editorials to life.&#38;nbsp;
&#60;img width="2880" height="2377" width_o="2880" height_o="2377" data-src="https://freight.cargo.site/t/original/i/848d9ed9be89debcca7f82bbc1144780e95c6f50d6dc4ee7adf6300a94e9df6e/0000_Nivea-01.jpg" data-mid="177534343" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/848d9ed9be89debcca7f82bbc1144780e95c6f50d6dc4ee7adf6300a94e9df6e/0000_Nivea-01.jpg" /&#62;&#60;img width="2880" height="2377" width_o="2880" height_o="2377" data-src="https://freight.cargo.site/t/original/i/4e9715f32431aff80bda3a9e177f01039c563a6ae593d0d7f94c0f4030cedfd4/0005_Nivea-06.jpg" data-mid="177534350" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/4e9715f32431aff80bda3a9e177f01039c563a6ae593d0d7f94c0f4030cedfd4/0005_Nivea-06.jpg" /&#62;
&#60;img width="2880" height="2377" width_o="2880" height_o="2377" data-src="https://freight.cargo.site/t/original/i/f0129cdb46718b489ece4d0555f611a5cb4e3687e8081e50f3917192caec496a/0006_Nivea-07.jpg" data-mid="177534352" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/f0129cdb46718b489ece4d0555f611a5cb4e3687e8081e50f3917192caec496a/0006_Nivea-07.jpg" /&#62;&#60;img width="2880" height="2377" width_o="2880" height_o="2377" data-src="https://freight.cargo.site/t/original/i/0f86cc78fb38c6f60eb929b7542085b742ea65ec57d2a57fbc4564c96708c796/0002_Nivea-03.jpg" data-mid="177534345" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/0f86cc78fb38c6f60eb929b7542085b742ea65ec57d2a57fbc4564c96708c796/0002_Nivea-03.jpg" /&#62;
&#60;img width="2880" height="2377" width_o="2880" height_o="2377" data-src="https://freight.cargo.site/t/original/i/ac9f947eeb272b438d6444895d6e015175b24b2c8d399b1d8f8b919b3dcdb77d/0003_Nivea-04.jpg" data-mid="177534346" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/ac9f947eeb272b438d6444895d6e015175b24b2c8d399b1d8f8b919b3dcdb77d/0003_Nivea-04.jpg" /&#62;
&#60;img width="2880" height="2377" width_o="2880" height_o="2377" data-src="https://freight.cargo.site/t/original/i/b494b1426d2de6abc91a93fe5486eae77b2dd8aca86276ad38039297afc674fc/0001_Nivea-02.jpg" data-mid="177534344" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/b494b1426d2de6abc91a93fe5486eae77b2dd8aca86276ad38039297afc674fc/0001_Nivea-02.jpg" /&#62;
︎ Index
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	</item>
		
		
	<item>
		<title>Hotel Soho</title>
				
		<link>https://linhly.com/Hotel-Soho</link>

		<pubDate>Mon, 25 Feb 2019 15:02:31 +0000</pubDate>

		<dc:creator>Linh Ly</dc:creator>

		<guid isPermaLink="true">https://linhly.com/Hotel-Soho</guid>

		<description>︎ Index
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Hotel SohoBrand concepts
Capturing the spirit of Soho for a luxury hotel opening in 2021.

&#60;img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/54fbc67b391dd7dc8c3c838dd364c60ac2d257b046d90dfdd54d957f9071fc68/Website-Concept1B_edit.gif" data-mid="36822780" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/54fbc67b391dd7dc8c3c838dd364c60ac2d257b046d90dfdd54d957f9071fc68/Website-Concept1B_edit.gif" /&#62;
Soho has a diverse and influential history. To reflect and capture this spirit required thorough research, numerous workshops and ideations. 
Below is a showcase of the birth of this luxury hotel - 
due to be opened in 2023. 



	&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/6ed2bc201fe09be33e161b65658a10d51bb03cee33e0536b2762918872fe1cae/Soho-_0005_06.jpg" data-mid="36821481" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/6ed2bc201fe09be33e161b65658a10d51bb03cee33e0536b2762918872fe1cae/Soho-_0005_06.jpg" /&#62;&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/028cd796e2e2461ae9eee71fc353df1a5248cfc19281a45c0ce66eabe9d226c3/Soho-_0006_07.jpg" data-mid="36821482" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/028cd796e2e2461ae9eee71fc353df1a5248cfc19281a45c0ce66eabe9d226c3/Soho-_0006_07.jpg" /&#62;

&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/1ac72f1d4eb1dfb96ba736ebe1583eb48d47a75a7bf8d3666477c2198a0f5212/Soho-_0007_08.jpg" data-mid="36821483" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/1ac72f1d4eb1dfb96ba736ebe1583eb48d47a75a7bf8d3666477c2198a0f5212/Soho-_0007_08.jpg" /&#62;&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/de5223769c06510a5503dad8e167554b04b1d36ea17dc354af3a27ad1eb3a53f/Soho-_0008_09.jpg" data-mid="36821506" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/de5223769c06510a5503dad8e167554b04b1d36ea17dc354af3a27ad1eb3a53f/Soho-_0008_09.jpg" /&#62;

“The peep hole. The window. The naughty.’&#38;nbsp;
‘Hello, you’ve got mail.’&#38;nbsp;
&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/559c8571eecad17a9e34d5019d2e925ec97deb04a5be73bce65bb7b441a8154c/Soho-_0003_04.jpg" data-mid="36820192" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/559c8571eecad17a9e34d5019d2e925ec97deb04a5be73bce65bb7b441a8154c/Soho-_0003_04.jpg" /&#62;
&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/c95a73c1e9f1d25470e4f743071cb8c29bddb2cebe094b1725e28ae4a354b8ec/Soho-_0000_00.jpg" data-mid="36822990" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/c95a73c1e9f1d25470e4f743071cb8c29bddb2cebe094b1725e28ae4a354b8ec/Soho-_0000_00.jpg" /&#62;
&#60;img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/cc1ec24f744ace108d026f910f8d6a1449c9aa359293b1b5399578a379ed85d1/Website-Concept3_edit.gif" data-mid="36822781" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/cc1ec24f744ace108d026f910f8d6a1449c9aa359293b1b5399578a379ed85d1/Website-Concept3_edit.gif" /&#62;
“Soho by day. Soho by night.&#38;nbsp;
A world of collisions.&#38;nbsp;
A little touch wrong. 
A little touch right.&#38;nbsp;
Are you in? Or are you out?&#38;nbsp;
You decide.”


&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/1fcb51b44b78b9c368db707d65e0b369438dfae03f9e973ebfd994f2e589726e/Soho-_0001_02.jpg" data-mid="36820190" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/1fcb51b44b78b9c368db707d65e0b369438dfae03f9e973ebfd994f2e589726e/Soho-_0001_02.jpg" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/aa4324b50aadbeb78f480c5cab7531dfcf9421763f6c11d291f36554decb8712/Stationary-mockup-C1B.jpg" data-mid="36822778" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/aa4324b50aadbeb78f480c5cab7531dfcf9421763f6c11d291f36554decb8712/Stationary-mockup-C1B.jpg" /&#62;
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</description>
		
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	<item>
		<title>Barclaycard </title>
				
		<link>https://linhly.com/Barclaycard</link>

		<pubDate>Tue, 02 Jan 2018 15:01:50 +0000</pubDate>

		<dc:creator>Linh Ly</dc:creator>

		<guid isPermaLink="true">https://linhly.com/Barclaycard</guid>

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	BarclaycardUI + UX
An exploration of Open Banking for Barclaycards’ existing and new customers.&#38;nbsp;


With the new open banking regulation, these were exploration concepts to promote potential features customers may benefit from Open Banking and how the technology might affect existing and potential customers. Presented to internal stakeholders for internal design team to design and establish.&#38;nbsp;

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/01785f423f55c66cf624e48b0dfc52e370082d767c7bad56310310755442f95b/PSD2-Context.png" data-mid="8677799" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/01785f423f55c66cf624e48b0dfc52e370082d767c7bad56310310755442f95b/PSD2-Context.png" /&#62;
&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/0f740e371e966e33ff3610b6aa9dab8b0ca47c6aa05b1effe74eb39f0d32c21d/PSD2-pres-01.png" data-mid="8677800" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/0f740e371e966e33ff3610b6aa9dab8b0ca47c6aa05b1effe74eb39f0d32c21d/PSD2-pres-01.png" /&#62;&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/9ab44c4989d9869db2531c2ace402a2a9d189b4eb0bc7cd85e613e1288096dad/PSD2-pres-02.png" data-mid="8677801" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/9ab44c4989d9869db2531c2ace402a2a9d189b4eb0bc7cd85e613e1288096dad/PSD2-pres-02.png" /&#62;The onboarding screens that outline the features.


Split payment journey

&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/2f0bd861d8f7b271188446c6f4e69407142d94316a228e354292c41d9f7bf1f6/PSD2-pres-03.png" data-mid="36916016" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/2f0bd861d8f7b271188446c6f4e69407142d94316a228e354292c41d9f7bf1f6/PSD2-pres-03.png" /&#62;&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/de7878270b94129ee7c8db97294af979ea6b93292f46b81c8a302e21b573b7f6/PSD2-sketch-01.png" data-mid="8700225" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/de7878270b94129ee7c8db97294af979ea6b93292f46b81c8a302e21b573b7f6/PSD2-sketch-01.png" /&#62;&#60;img width="1460" height="887" width_o="1460" height_o="887" data-src="https://freight.cargo.site/t/original/i/c048ec3b5659fb067c5675cae3b2aae80a3ebef8dc89505c7028037029a8b1c5/PSD2-sketch-02.png" data-mid="8700226" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/c048ec3b5659fb067c5675cae3b2aae80a3ebef8dc89505c7028037029a8b1c5/PSD2-sketch-02.png" /&#62;


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	</item>
		
		
	<item>
		<title>SSE</title>
				
		<link>https://linhly.com/SSE</link>

		<pubDate>Mon, 25 Feb 2019 17:47:23 +0000</pubDate>

		<dc:creator>Linh Ly</dc:creator>

		<guid isPermaLink="true">https://linhly.com/SSE</guid>

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SSEUI + UX&#38;nbsp;

Working in agile teams of UX + UI, this was a digital transformation project combining service design and product design for SSE.&#38;nbsp;




 Project NewCo
With the goverment encourgaing energy smart meter installations, Project NewCo was SSE’s smart device program. The project was to define experiences for existing SSE customers with smart meters and for future SSE customers who may want to install smart meters. 


This mobilisation phase consisted of working in teams of UX/UI in agile, researching existing services that should be explored to help define and enhance the customer experience.




Research included call listening, interviews with staff to understand customer pain points.&#38;nbsp;

&#60;img width="1300" height="900" width_o="1300" height_o="900" data-src="https://freight.cargo.site/t/original/i/4959fd16ce81f05a667456ba229297215251daccf3e123af944765294d3295e7/Research-Findings.png" data-mid="38349075" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/4959fd16ce81f05a667456ba229297215251daccf3e123af944765294d3295e7/Research-Findings.png" /&#62;
Proposed Help &#38;amp; Support page with categorised topics to allow customers to access relevant information quicker.
&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/8379d047d0a8be5a0f6808a98cbb7297570ff58e9e2118a9c2cb407f04673563/SSE-pres-01.png" data-mid="36258538" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/8379d047d0a8be5a0f6808a98cbb7297570ff58e9e2118a9c2cb407f04673563/SSE-pres-01.png" /&#62;
&#60;img width="1348" height="1775" width_o="1348" height_o="1775" data-src="https://freight.cargo.site/t/original/i/cab11ff73fd7cde882e62517e82a170b14b56c4b993288b61d2fa28db383e226/SSE-Help-ForTesting.png" data-mid="39743950" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/cab11ff73fd7cde882e62517e82a170b14b56c4b993288b61d2fa28db383e226/SSE-Help-ForTesting.png" /&#62;Homepage explorations to engage and build trust with customers.&#38;nbsp;

&#60;img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/1391ff682fffc4b1457076090b61f70125abc68812e2b7c10ed1bd47264df65e/SSE_SmartSimple-PageDesign.png" data-mid="36258751" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/1391ff682fffc4b1457076090b61f70125abc68812e2b7c10ed1bd47264df65e/SSE_SmartSimple-PageDesign.png" /&#62;
&#60;img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/81651e37c42adead62b745584c41e612c9558c3ab670837d7a26172033c568a4/SSE_SupportingYourWorld-PageDesign.png" data-mid="36258752" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/81651e37c42adead62b745584c41e612c9558c3ab670837d7a26172033c568a4/SSE_SupportingYourWorld-PageDesign.png" /&#62;



IHX 
In-home experienceWas involved in the early concepts for SSE’s in-home device app. The concepts were to help differentiate their energy usage between gas and electricity with an hourly breakdown.&#38;nbsp;

&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/b5c01265e2724e2bd01bdabc1f2c5710d8c0139699bd2462ad4fafe208e51393/SSEIHX-pres-01-b.jpg" data-mid="36260457" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/b5c01265e2724e2bd01bdabc1f2c5710d8c0139699bd2462ad4fafe208e51393/SSEIHX-pres-01-b.jpg" /&#62;
&#60;img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/a3dfa7913ef3613c7b208aa15474758a07974475fb7500c77d7f45b4fcf4c72b/SSEIHX-pres-01-a.jpg" data-mid="36260456" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/a3dfa7913ef3613c7b208aa15474758a07974475fb7500c77d7f45b4fcf4c72b/SSEIHX-pres-01-a.jpg" /&#62;
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	<item>
		<title>Boots Beautiful Yoo</title>
				
		<link>https://linhly.com/Boots-Beautiful-Yoo</link>

		<pubDate>Wed, 05 Apr 2023 13:25:20 +0000</pubDate>

		<dc:creator>Linh Ly</dc:creator>

		<guid isPermaLink="true">https://linhly.com/Boots-Beautiful-Yoo</guid>

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Boots - Beautiful YouUI for MVP&#38;nbsp;
Boots Beautiful You is a bespoke beauty cabinet. Beautiful You is a online and
in-store service that helps the customer take the guess work out of beauty products suitable for their skin. Adopting the new Boots design system, the UI required to extract components that would be suitable to sit within specific pages such as Homepage, PDP and Article pages within the e-sore. This was to showcase the user-journey for a potential customer who was logged in or logged out.&#38;nbsp;

Homepage takeover
Customers shopping on Boots.com website will be presented with the bespoke service prompting customers to fill a quick survey to understand their skin type
&#60;img width="2920" height="1774" width_o="2920" height_o="1774" data-src="https://freight.cargo.site/t/original/i/86928772156993010f04b9e1ae3e7dbfd563125a79c8b9920e3fbb7739aa749f/Boots-_0001_Homepage.jpg" data-mid="174341781" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/86928772156993010f04b9e1ae3e7dbfd563125a79c8b9920e3fbb7739aa749f/Boots-_0001_Homepage.jpg" /&#62;

RecommendationsAfter survey is completed, customers are then presented with a skin care routine with recommended products for each step.&#38;nbsp;
&#60;img width="2920" height="1774" width_o="2920" height_o="1774" data-src="https://freight.cargo.site/t/original/i/9602ebadf22f8e28907bf43e0fa59bb77fd9446c486bce2c13dc2318e759ad04/Boots-_0002_Recs.jpg" data-mid="174341782" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/9602ebadf22f8e28907bf43e0fa59bb77fd9446c486bce2c13dc2318e759ad04/Boots-_0002_Recs.jpg" /&#62;

Product Detail PageCustomers can click through products to find more detail. Within the product detail content will be advice-educational videos.&#38;nbsp;
&#60;img width="2920" height="1774" width_o="2920" height_o="1774" data-src="https://freight.cargo.site/t/original/i/45c08f092de36289c40284553796cc078d3a274ab8e194b80f25255d7444150d/Boots-_0003_PDP.jpg" data-mid="174341783" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/45c08f092de36289c40284553796cc078d3a274ab8e194b80f25255d7444150d/Boots-_0003_PDP.jpg" /&#62;

Article page
Customers can read and educate themselves through Beautiful You bespoke content
&#60;img width="2920" height="1774" width_o="2920" height_o="1774" data-src="https://freight.cargo.site/t/original/i/e2d875af7f1f2988b40351bd0575b84d7f8c30075f753895d4ddb42543444c23/Boots-_0004_Article.jpg" data-mid="174341784" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/e2d875af7f1f2988b40351bd0575b84d7f8c30075f753895d4ddb42543444c23/Boots-_0004_Article.jpg" /&#62;

My AccountCustomers are able to log-in and adjust their preferences and view their upcoming consultations with a Beautiful You representative in-store.&#38;nbsp;
&#60;img width="2920" height="1774" width_o="2920" height_o="1774" data-src="https://freight.cargo.site/t/original/i/a25ecadfbdffb613a76218f56bbfd1f0ca9f91a6a8923bf191c64e5da52651c9/Boots-_0005_Account.jpg" data-mid="174341786" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/a25ecadfbdffb613a76218f56bbfd1f0ca9f91a6a8923bf191c64e5da52651c9/Boots-_0005_Account.jpg" /&#62;
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