Star Alliance
US Exit Campaign
Design, art direction, data visualisation
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Purpose:
Star Alliance is one of the world's largest global airline alliances. Member airlines include Singapore Air, Air Canada and Swiss Air. It is a membership reward programme that allows customers to gain benefits when you book and fly.
Tasks and outcomes:
Working with Atomic London, the US Exit Campaign was designed to acknowledge US Airways leaving the membership alliance. Using a text document with stats, facts and data, the task was to translate the information in a visual compelling way.
The website was designed to take the user on a Star Alliance journey through data and statistics promoting alternative routes, assuring customers that flights to and from the US are not affected by the US exit.
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