Hotel Soho
Brand conceptsCapturing the spirit of Soho for a luxury hotel opening in 2021.
Soho has a diverse and influential history. To reflect and capture this spirit required thorough research, numerous workshops and ideations.
Below is a showcase of the birth of this luxury hotel -
due to be opened in 2023.
“The peep hole. The window. The naughty.’
‘Hello, you’ve got mail.’
‘Hello, you’ve got mail.’
“Soho by day. Soho by night.
A world of collisions.
A little touch wrong.
A little touch right.
Are you in? Or are you out?
You decide.”
A world of collisions.
A little touch wrong.
A little touch right.
Are you in? Or are you out?
You decide.”
